LaTisha Steele is a recognized subject matter expert in the fitness membership industry. With nearly 20 years of experience, LaTisha is using her expertise to innovate, create, and coach the next generation of membership professionals. LaTisha is experienced in assessing community needs that lead to membership growth and organizational sustainability. She is passionate about staff development and creating processes and services that serve all.
LaTisha has served the YMCA as the Vice President of Membership and Operations for the YMCA of Western North Carolina and, most recently served, as the Senior Director of Membership for the YMCA of the USA. She currently is the owner and founder of Membership By Design, a training, consulting and coaching platform.